At Uplift Operating, we are committed to protecting your personal data and handling it responsibly. This Privacy Policy explains what information we collect, why we collect it, how we use it, and your rights in relation to it. It applies to all personal data collected through our website and services.

Who we are

Uplift Operating is a growth operating business providing AI-powered growth and conversion services to YouTube creators. References to "we", "us", and "our" in this policy refer to Uplift Operating.

Data queries: benbrown@upliftoperating.com

What data we collect

We may collect and process the following categories of personal data:

• Contact information — your name, email address, and details provided when you contact us or book a consultation
• Business information — your YouTube channel URL, social media handles, and information about your course or digital product
• Usage data — information about how you interact with our website, including pages visited, time spent, and referring URLs
• Communications — records of correspondence between you and Uplift Operating, including emails and enquiry form submissions
• Payment information — billing details processed securely through our payment provider (we do not store card details ourselves)

How we collect your data

• Enquiry and contact forms on our website
• Email correspondence and consultation bookings
• Cookies and analytics tools on our website (see section 7)
• Information you provide directly during onboarding or as part of our services

Why we use your data

• To respond to your enquiries and provide the services you have requested
• To deliver and manage our growth strategy, content, and conversion services
• To send you relevant communications about your project or our services
• To improve our website and service offering based on usage data
• To process payments and maintain financial records
• To comply with our legal obligations

Legal basis for processing

• Contract — where processing is necessary to fulfil a service agreement with you
• Legitimate interests — where we have a legitimate business interest that does not override your rights
• Legal obligation — where we are required to process data to comply with applicable law
• Consent — where you have given us explicit consent to process your data for a specific purpose

How long we keep your data

• Client data — retained for the duration of the engagement and for up to 6 years after the end of the relationship for legal and financial compliance purposes
• Enquiry data — retained for up to 12 months if no service agreement results from the enquiry
• Website analytics data — retained in accordance with the retention policies of our analytics provider

Cookies and website tracking

Our website uses cookies and similar tracking technologies to understand how visitors interact with our site. Cookies we may use include:

• Essential cookies — required for the website to function correctly
• Analytics cookies — used to understand visitor behaviour and improve our website
• Marketing cookies — used to track the effectiveness of our marketing activities

You can control cookies through your browser settings. Disabling certain cookies may affect the functionality of our website.

Who we share your data with

We do not sell your personal data. We may share your data with the following third parties where necessary to deliver our services:

• Technology and software providers — including AI tools, email platforms, and project management software
• Payment processors — to securely handle billing and transactions
• Analytics providers — to help us understand website usage
• Legal and professional advisors — where required for compliance or dispute resolution

International data transfers

Some third-party tools we use may process your data outside of the United Kingdom or European Economic Area. Where this occurs, we ensure appropriate safeguards are in place, such as standard contractual clauses approved by the relevant supervisory authority.

Your rights

Under UK and EU data protection law, you have the following rights:

• Right of access — to request a copy of the personal data we hold about you
• Right to rectification — to request that we correct inaccurate or incomplete data
• Right to erasure — to request deletion of your personal data in certain circumstances
• Right to restrict processing — to request that we limit how we use your data
• Right to data portability — to receive your data in a structured, machine-readable format
• Right to object — to object to our processing where we rely on legitimate interests
• Right to withdraw consent — where processing is based on consent, you may withdraw it at any time

To exercise any of these rights, contact us at benbrown@upliftoperating.com. We will respond within 30 days.

Data security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or disclosure — including secure data storage, access controls, and encrypted communications where applicable.

Complaints

If you have concerns about how we handle your personal data, please contact us first at benbrown@upliftoperating.com so we can address the issue directly.

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk or by calling 0303 123 1113.

Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. The most current version will always be published on our website. We encourage you to review this policy periodically.

Questions about your data? Contact us at benbrown@upliftoperating.com